Why network marketing is a sustainable business

The issue of sustainability is one that has always hounded the business of network marketing.  For starters, networking marketing is a business model where one’s paid to retail products and recruit distributors who can sell products or recruit more distributors.  It’s also popularly known as multi-level marketing, direct sales, or referral marketing.

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Complaints of lack of sustainability in network marketing typically stem from frustration, disappointment, and wasted time and money.  Why you ask.  Let’s say a mere 3 percent are earning a significant income, while the rest are customers who aren’t willing to put in the work and do the business.  Feeling they failed as network marketers, some of them cry foul or feel they were merely scammed when the business model simply didn’t work for them.

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In traditional businesses, sustainability means making heavy investments as well as acquisitions and having daily to annual overhead costs among other recurring expenditures.  In a network marketing business, what’s required is a one-time capital investment, training, as well as due diligence in adhering to its duplicable system, one that has worked for a long time.

This shows that the bad rap that the industry has earned is likely to show only part of the picture, something that concerns individuals who have failed in the model and aren’t the right fit for it.  This is why it’s important to be realistic early on about what one wants to achieve.  It may take time to pick up, but it’s a must that one acts immediately to gain momentum when starting in network marketing.  Also, there’s great merit to not giving up and staying firm about one’s vision. 

Jason Boreyko is a seasoned expert in network marketing and the co-founder and former CEO of one of the fastest growing companies in history. For more about the network marketing industry, visit this page.

Could it be that everyone is born an entrepreneur?

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Entrepreneurs are a different breed: they are leaders, creative thinkers, and doers who make big leaps toward some lofty goal.  There are several traits, however, showing that everyone is actually a born entrepreneur and has the potential to play that role.  Here are some of them.

All are born with no money or skills

While some are born into ridiculously wealthy families or privileged positions in life, everyone simply came into this world naked, stripped of cash earned on one’s own, and has no entrepreneurial skills.  All these are developed, learned, and mastered through years and with a wealth of decisions and experiences in life.

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All have that 'One Big Idea'

Whether it’s the thought of organizing all the kindergarten students at the playground or starting a small bake sale in the neighborhood, everyone is brimming with ideas – one or more of which have the potential to make a great change in the world.  A business venture can start with one grand idea, which everyone has.

All face challenge and adversity

People face situations that test their ability to solve a problem, survive, and grow.  Entrepreneurship is about seeing challenges as opportunities to thrive, and most of the time, people are not afraid to dive deep even at the prospect of losing.

All find a way

Humans are gifted with the ability to be crafty and innovative, particularly when something goes wrong, or there’s a massive hurdle in front of them.  It’s what entrepreneurship is about: confronting obstacles with boldness and finding a way to make things work. 

Jason Boreyko is a second-generation network marketer, having assisted his father—a former Amway distributor—long before starting his own networking career at age 18. He is married to Tara Brooke; the couple has twin children. For more articles on entrepreneurship, visit this page.

Think it, act it: How to become a successful entrepreneur

If one is to truly realize what it is to be successful in business, he or she must first think and act like one.  It all begins with confidence, that conviction that you will make it despite the many odds and challenges.  This proactive mindset should be manifested by a willingness to plan ahead, to not rush things, and to establish clear contingency plans.

Being action-oriented means acting it, propelling one’s business focus forward.  Without losing sight of the interests of existing and prospective clients, the good entrepreneur will set defined goals, work on ensuring profit, and run a tight operation.  He or she is able to delegate work and encourage collaboration among his staff while giving due trust. This comes with establishing a system for regular feedback.

Hunger for knowledge and an openness to often disruptive new trends show that an entrepreneur is adaptable and flexible.  He or she does not settle for top-layer information, but goes in-depth on, say, how an innovation or new technology can affect the business.  A roadmap is presented for necessary adjustments and is discussed in a dialogue with the staff. 

Finally, the successful entrepreneur embodies optimism while being able to make rational decisions even in the most pressuring of situations.  This is the becoming part.  It’s one thing to be an outright risk-taker, but another to deal with risks in increments and make systematic moves toward pushing new ideas.

Jason Boreykois a successful distributor and former CEO and co-founder of one of the world’s largest networking companies. He is also a seasoned network marketing expert and an author. For more business tips and insights, click this link. 

How To Develop Your Inner 'People Person'

Whether you’re engaged in network marketing or not, harnessing your inner “people person” can go a long way in your personal and professional affairs. The ability to relate well with people is a gift, and it can be developed in several practical ways.

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Stick to empathy

There’s a world of difference between having sympathy and empathy: the former feels for the other person, while the latter views the world from the other person’s perspective and without passing any judgment. Try empathy to create new relationships and maintain existing ones.

Engage people wherever you are

Keep an open mind about meeting different people at various times and places. Talk to people at the check-out line in the supermarket, coworkers at work, or neighbors at community events. Don’t judge by appearance, and be genuinely curious about others and their experiences.

Don’t be robotic

Avoid giving canned responses to questions such as “How are you?” and “How’s it going?” Instead, cultivate open, interesting, and even funny conversations, and tell them something that may generate a follow-up question. Don’t get too personal, though, as it can make some people uncomfortable. Just divulge whatever you feel comfortable discussing and sharing.

Remove ego in the equation

Let the communication flow and create a friendly atmosphere. Personal experiences and activities rather than seemingly big ideas tend to generate more warmth. Also, practice active listening!

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Watch your tone Make sure you’re expressing surprise or amazement, not condescension. Watch how your words come across through how you say them.

Jason Boreyko is a seasoned network marketing expert and a recipient of the Ernst & Young Entrepreneur of the Year. He is the former CEO of one of the fastest growing companies in history, overseeing its meteoric transformation to a $100 million-dollar company within 13 months. For similar reads, visit this page.

How to improve your communication skills for network marketing

Pristine communication skills are paramount when it comes to network marketing. The ability to precisely pitch your selling point can be the difference between losing potential clients and winning them over. So, how does one improve their communication skills? Here are some excellent points to ponder on. 

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Communication is a two-way street. That is why listening is a key factor when communicating with other people. You need to be able to listen to what your client is saying, what they want to hear, or judge whether or not they are interested in the current lines of your dialogue. By knowing what your client wants, you will be able to give informed responses. 

Learning how to paraphrase is also an important skill. It’s not just about shortening your spiel, but rather making them short, sweet, and simple. The easier it is for you to get your message across, the better the responses you should get. Likewise, it is also important to know how to summarize your lengthy dialogues. Always go back to your selling point and how your client can benefit from this.

Lastly, you have to be aware of what works and what doesn’t and apply what you learned in future meetings. Understanding what is effective and what isn’t helps you improve as a communicator and as a marketer. 

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Jason Boreyko is a seasoned network marketing expert and a recipient of the Ernst & Young Entrepreneur of the Year. He is the co-founder and former CEO of one of the fastest growing companies in history, overseeing its meteoric transformation to a $100 million company within 13 months. To read more about network marketing, visit this page.

Attitudes that spell success in network marketing

The ability to make it big in network marketing depends on two factors: selling products and bringing in new members into one’s network. There’s a wealth of attitudes and traits that can help one succeed in these two endeavors – here are some worth pondering on. 

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Teamwork: Competition is so rife in daily life that it becomes “a man for himself” and everyone is so preoccupied about climbing to the top alone. This cannot work in network marketing, which operates in a unique framework and demands the accomplishment and success of everyone on the team. It’s a much-needed mindset change, one that’s quite different from what we’re taught when it comes to succeeding. 

Calm and positivity: Prevailing over obstacles in selling, recruiting, and marketing, in general, requires a sharp mind and a calm spirit. It’s a personality overhaul that entails emptying the mind of intense insecurity, worry, fear, and negativity, and replacing all these with calmness and a positive disposition. This way, producing winning techniques comes more natural. 

Masterminding: This might be a new concept to some, but successful network marketers maintain a group of mentors and recognize winners in their group to inspire and help them. They also have mentors outside the field to teach them stuff about marketing, business management, finance, and more. 

Good interpersonal skills: It’s a people business, and therefore a good network marketer should have excellent people skills. He or she should genuinely love to be around people, hear their stories and pain points, and build lasting relationships.

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Jason Boreyko is a seasoned expert in network marketing, having been both a successful distributor and the CEO and co-founder of one of the world’s fastest-growing companies. More articles like this on this page.

Communicate Ideas Effectively With These Methods

There are a few people who can be considered gifted communicators. In reality, more people find themselves struggling especially when it comes to sharing their ideas with a group. Below are some methods speakers can use to better articulate their ideas:

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Go straight to the whys

In corporate settings, most of the people inside the meeting room have other seemingly pressing concerns. To get their attention and make the most of their time, be straightforward when it comes to discussing goals and intent. Instead of beating around the bush, showing a determined attitude can be refreshing for listeners. It will also get more done and decided in a short amount of time.

Don't depend on the slide presentation

The classic PowerPoint presentation can still be effective in presenting an idea. However, the usual crowded slides and templates might be a hindrance to a successful presentation. Instead of putting the whole spiel in the slides, it would be helpful to project only the graphs and important keywords to draw the listeners' attention to the speaker. Leaving some details out of the slides can also encourage listeners to form their own ideas about the topic. It also urges the speaker to be more confident and spontaneous.

Encourage interaction

Some speakers are scared to ask the opinions of their listeners because it might distract them from the main point of the presentation. While interacting with listeners can be challenging, it can ease the tension and make them feel comfortable in the speaker's presence. After establishing rapport, going through the essential points will be easier. Listeners will also feel invested in the discussion, which might lead to them lending their support and approval.

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Speaking to a group of people doesn't have to be a stressful experience. With the right information and techniques, a speaker will be able to share observations and concepts effectively.

Jason Boreyko was the recipient of the Ernst & Young Entrepreneur of the Year award. He wrote the book 'Think it, Act it, Become it!' He and his wife, model, entrepreneur and author Tara Brooke Boreyko, have two children, Jaden and Skye. For similar reads, visit this page.