Pristine communication skills are paramount when it comes to network marketing. The ability to precisely pitch your selling point can be the difference between losing potential clients and winning them over. So, how does one improve their communication skills? Here are some excellent points to ponder on.
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Communication is a two-way street. That is why listening is a key factor when communicating with other people. You need to be able to listen to what your client is saying, what they want to hear, or judge whether or not they are interested in the current lines of your dialogue. By knowing what your client wants, you will be able to give informed responses.
Learning how to paraphrase is also an important skill. It’s not just about shortening your spiel, but rather making them short, sweet, and simple. The easier it is for you to get your message across, the better the responses you should get. Likewise, it is also important to know how to summarize your lengthy dialogues. Always go back to your selling point and how your client can benefit from this.
Lastly, you have to be aware of what works and what doesn’t and apply what you learned in future meetings. Understanding what is effective and what isn’t helps you improve as a communicator and as a marketer.
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Jason Boreyko is a seasoned network marketing expert and a recipient of the Ernst & Young Entrepreneur of the Year. He is the co-founder and former CEO of one of the fastest growing companies in history, overseeing its meteoric transformation to a $100 million company within 13 months. To read more about network marketing, visit this page.
