Wednesday, November 14, 2018

Why network marketing is a sustainable business


The issue of sustainability is one that has always hounded the business of network marketing.  For starters, networking marketing is a business model where one’s paid to retail products and recruit distributors who can sell products or recruit more distributors.  It’s also popularly known as multi-level marketing, direct sales, or referral marketing.
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Complaints of lack of sustainability in network marketing typically stem from frustration, disappointment, and wasted time and money.  Why you ask.  Let’s say a mere 3 percent are earning a significant income, while the rest are customers who aren’t willing to put in the work and do the business.  Feeling they failed as network marketers, some of them cry foul or feel they were merely scammed when the business model simply didn’t work for them.


Image source: Pixabay.com
In traditional businesses, sustainability means making heavy investments as well as acquisitions and having daily to annual overhead costs among other recurring expenditures.  In a network marketing business, what’s required is a one-time capital investment, training, as well as due diligence in adhering to its duplicable system, one that has worked for a long time.


This shows that the bad rap that the industry has earned is likely to show only part of the picture, something that concerns individuals who have failed in the model and aren’t the right fit for it.  This is why it’s important to be realistic early on about what one wants to achieve.  It may take time to pick up, but it’s a must that one acts immediately to gain momentum when starting in network marketing.  Also, there’s great merit to not giving up and staying firm about one’s vision. 

Jason Boreyko is a seasoned expert in network marketing and the co-founder and former CEO of one of the fastest growing companies in history. For more about the network marketing industry, visit this page.